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Who are we?

Your team matters just as much as your great business idea.

A company overview (also known as company information or a company summary) is an essential part of a business plan. It’s an overview of the most important points about your company—your history, management team, location, mission statement and legal structure. It usually appears after the executive summary in your business plan.
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This is typically the shortest chapter of a business plan document, but that doesn’t reduce its importance. If you’re presenting this plan to people outside of your company, this is your opportunity to introduce yourself and your business, and you are going to want to put your best foot forward.

Imagine that the person reading your business plan document has never heard of you, and doesn’t know anything about your business.

Where are we?

This is the “Once upon a time…” of your business plan. The company history section will start out with when your business was founded and who was involved, and will go into a little of the backstory.

This section is going to vary depending on who this business plan is being presented to and what stage your company is in. Is this an internal plan? Historical data may not be essential. Is this a plan to seek funding? In that case, investors will want to know your backstory, and this section will allow you to provide some context for your business plan. Include how the company started, how it grew and changes made along the way. What led you to this point?

If you are an existing business seeking funding for expansion or a new project, the company history section is going to be pretty significant. You’ll want to make it clear that you have a strong track record of successful projects, weathering the tough times, and making good business decisions.  Who did you decide to partner with? Have you launched new products over time? Made improvements to facilities or services? Streamlined operations?

If this is a business plan for a startup, you won’t have a company history per se, but you could use the company history section to give a concise description of how the founder or founders decided to start this venture. What was the “light bulb” moment? Who was involved?

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